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Brand History
Shin Mura Wagyu Robata Sdn. Bhd. began with the founders’ joy of discovering eateries together, the countless meals they shared sparked deep conversations and strengthened their friendship.
Over time they envisioned creating a space where others could find the same magic they did—a space where connections are made while enjoying delicious food. Inspired by the vibrant atmosphere of a popular Chinese hot pot chain, which they visited as a bi-weekly affair, they saw how people loved cooking their own food.
It dawned on them that dining out is more than just about eating but also about an opportunity to serve each other. In that spirit, they decided to start a Japanese Robata where guests grill together. An interactive, fun, activity that brings people together to nourish their bodies and souls.
They also understood how maintaining a healthy diet while dining out can be challenging, so their menu centers around the highest quality Miyazaki A5 Wagyu that is known for evenly distributed marbling, with higher levels of monounsaturated fatty acids that provide a deep umami flavour and a melt-in-your-mouth texture.
Wagyu is an excellent source of protein and supplies 10 essential nutrients, including B-vitamins, zinc, iron and also rich in glutamic and other amino acids that support metabolism, brain, and cardiac functions.
Our Wagyu and other fresh ingredients are free from preservatives, hormones, and unnecessary additives because we believe food should be natural and unprocessed.